Alexander, R. S., & Berg, T. L. (1965). Dynamic management in marketing. Irwin.
Cita Chicago Style (17a ed.)Alexander, Ralph Samuel, y Thomas L. Berg. Dynamic Management in Marketing. Homewood, Ill: Irwin, 1965.
Cita MLA (9a ed.)Alexander, Ralph Samuel, y Thomas L. Berg. Dynamic Management in Marketing. Irwin, 1965.
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