APA (7th ed.) Citation

Alexander, R. S., & Berg, T. L. (1965). Dynamic management in marketing. Irwin.

Chicago Style (17th ed.) Citation

Alexander, Ralph Samuel, and Thomas L. Berg. Dynamic Management in Marketing. Homewood, Ill: Irwin, 1965.

MLA (9th ed.) Citation

Alexander, Ralph Samuel, and Thomas L. Berg. Dynamic Management in Marketing. Irwin, 1965.