McKinsey and Company & Lever Brothers Company. (1965). McKinsey-Lever promotion study: Four keys to managing grocery advertising & display programs more effectively. Lever Brothers Co.
Chicago Style (17th ed.) CitationMcKinsey and Company and Lever Brothers Company. McKinsey-Lever Promotion Study: Four Keys to Managing Grocery Advertising & Display Programs More Effectively. [New York]: Lever Brothers Co, 1965.
MLA (9th ed.) CitationMcKinsey and Company and Lever Brothers Company. McKinsey-Lever Promotion Study: Four Keys to Managing Grocery Advertising & Display Programs More Effectively. Lever Brothers Co, 1965.
Warning: These citations may not always be 100% accurate.