Promotional decision making : practice and theory; a study in marketing management / P. J. Robinson [and] David J. Luck

Promotional decision making : practice and theory; a study in marketing management / P. J. Robinson [and] David J. Luck

Détails bibliographiques
Auteur principal: Robinson, Patrick J.
Format: Livre
Langue:English
Publié: New York McGraw-Hill [c1964]
Sujets:
I. Luck, David Johnston, joint auth.
II. Title.
Marketing research.
Marketing SURVEYS.