Promotional decision making : practice and theory; a study in marketing management / P. J. Robinson [and] David J. Luck

Promotional decision making : practice and theory; a study in marketing management / P. J. Robinson [and] David J. Luck

Dettagli Bibliografici
Autore principale: Robinson, Patrick J.
Natura: Libro
Lingua:English
Pubblicazione: New York McGraw-Hill [c1964]
Soggetti:
I. Luck, David Johnston, joint auth.
II. Title.
Marketing research.
Marketing SURVEYS.