Promotional decision making : practice and theory; a study in marketing management / P. J. Robinson [and] David J. Luck

Promotional decision making : practice and theory; a study in marketing management / P. J. Robinson [and] David J. Luck

Detalhes bibliográficos
Autor principal: Robinson, Patrick J.
Formato: Livro
Idioma:English
Publicado em: New York McGraw-Hill [c1964]
Assuntos:
I. Luck, David Johnston, joint auth.
II. Title.
Marketing research.
Marketing SURVEYS.