Promotional decision making : practice and theory; a study in marketing management / P. J. Robinson [and] David J. Luck

Promotional decision making : practice and theory; a study in marketing management / P. J. Robinson [and] David J. Luck

Detaylı Bibliyografya
Yazar: Robinson, Patrick J.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: New York McGraw-Hill [c1964]
Konular:
I. Luck, David Johnston, joint auth.
II. Title.
Marketing research.
Marketing SURVEYS.