Promotional decision making : practice and theory; a study in marketing management / P. J. Robinson [and] David J. Luck

Promotional decision making : practice and theory; a study in marketing management / P. J. Robinson [and] David J. Luck

書誌詳細
第一著者: Robinson, Patrick J.
フォーマット: 図書
言語:English
出版事項: New York McGraw-Hill [c1964]
主題:
I. Luck, David Johnston, joint auth.
II. Title.
Marketing research.
Marketing SURVEYS.