APA (7th ed.) Citation

Robinson, P. J. (1964). Promotional decision making: Practice and theory; a study in marketing management / P. J. Robinson [and] David J. Luck. McGraw-Hill.

Chicago Style (17th ed.) Citation

Robinson, Patrick J. Promotional Decision Making: Practice and Theory; a Study in Marketing Management / P. J. Robinson [and] David J. Luck. New York: McGraw-Hill, 1964.

MLA (9th ed.) Citation

Robinson, Patrick J. Promotional Decision Making: Practice and Theory; a Study in Marketing Management / P. J. Robinson [and] David J. Luck. McGraw-Hill, 1964.