APA (7th ed.) Citation

Westing, J. H., & Albaum, G. (1964). Modern marketing thought / by J. H. Westing and Gerald Albaum. Macmillan.

Chicago Style (17th ed.) Citation

Westing, John Howard, and Gerald Albaum. Modern Marketing Thought / by J. H. Westing and Gerald Albaum. New York: Macmillan, 1964.

MLA (9th ed.) Citation

Westing, John Howard, and Gerald Albaum. Modern Marketing Thought / by J. H. Westing and Gerald Albaum. Macmillan, 1964.