Westing, J. H., & Albaum, G. (1964). Modern marketing thought / by J. H. Westing and Gerald Albaum. Macmillan.
Citace podle Chicago (17th ed.)Westing, John Howard, a Gerald Albaum. Modern Marketing Thought / by J. H. Westing and Gerald Albaum. New York: Macmillan, 1964.
Citace podle MLA (9th ed.)Westing, John Howard, a Gerald Albaum. Modern Marketing Thought / by J. H. Westing and Gerald Albaum. Macmillan, 1964.
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