Models, measurement, and marketing / Peter Langhoff [and others] Peter Langhoff, editor. - Market Research Council (Englewood Cliffs, N. J. Prentice-Hall, 1965)
A special project of the Market Research Council."
Bibliography: p. 212-216
Papers presented at the monthly ... meetings of the [Market Research] Council ... 1961-62."
Keywords: I. Langhoff, Severin Peter, 1910- , ed; II. Title; Marketing research; Marketing--Mathematical models; xI Langhoff, Peter