APA (7th ed.) Citation

Burton, P. W. (1955). Principles of advertising. Prentice-Hall.

Chicago Style (17th ed.) Citation

Burton, Philip Ward. Principles of Advertising. Englewood Cliffs, N. J: Prentice-Hall, 1955.

MLA (9th ed.) Citation

Burton, Philip Ward. Principles of Advertising. Prentice-Hall, 1955.