Howard, J. A. (1963). Marketing: Executive and buyer behavior. Columbia University Press.
Citación estilo ChicagoHoward, John A. Marketing: Executive and Buyer Behavior. New York: Columbia University Press, 1963.
Cita MLAHoward, John A. Marketing: Executive and Buyer Behavior. Columbia University Press, 1963.
Warning: These citations may not always be 100% accurate.