APA (7th ed.) Citation

Palda, K. S. (1964). The measurement of cumulative advertising effects. Prentice-Hall.

Chicago Style (17th ed.) Citation

Palda, Kristian S. The Measurement of Cumulative Advertising Effects. Englewood Cliffs, N. J: Prentice-Hall, 1964.

MLA (9th ed.) Citation

Palda, Kristian S. The Measurement of Cumulative Advertising Effects. Prentice-Hall, 1964.

Warning: These citations may not always be 100% accurate.