Attitude research [by] I. Crespi [and] American Marketing Association, Committee on Attitude Research, Lee Adler, chairman [and others - Crespi, Irving (Chicagon] American Mktg. Asso., 1965)
Bibliography: p. 42-44
Keywords: Attitude (Psychology); Consumers; I. American Marketing Association. Commmittee on Attitude Research; II. Title; Marketing research