APA aipamena

Bursk, E. C., & Chapman, J. F. (1964). Modern marketing strategy. Harvard University Press.

Chicago Style aipamena

Bursk, Edward Collins, and John F. Chapman. Modern Marketing Strategy. Cambridge: Harvard University Press, 1964.

MLA aipamena

Bursk, Edward Collins, and John F. Chapman. Modern Marketing Strategy. Harvard University Press, 1964.