APA (7th ed.) Citation

Bursk, E. C., & Chapman, J. F. (1964). Modern marketing strategy. Harvard University Press.

Chicago Style (17th ed.) Citation

Bursk, Edward Collins, and John F. Chapman. Modern Marketing Strategy. Cambridge: Harvard University Press, 1964.

MLA (9th ed.) Citation

Bursk, Edward Collins, and John F. Chapman. Modern Marketing Strategy. Harvard University Press, 1964.