Style de citation APA (7e éd.)

Bursk, E. C., & Chapman, J. F. (1964). Modern marketing strategy. Harvard University Press.

Style de citation Chicago (17e éd.)

Bursk, Edward Collins, et John F. Chapman. Modern Marketing Strategy. Cambridge: Harvard University Press, 1964.

Style de citation MLA (9e éd.)

Bursk, Edward Collins, et John F. Chapman. Modern Marketing Strategy. Harvard University Press, 1964.