APA (7th ed.) Citation

Shultz, W. J. 1., & Mazze, E. M. (1963). Marketing in action ; readings. Wadsworth Pub.

Chicago Style (17th ed.) Citation

Shultz, William John 1902, and Edward M. Mazze. Marketing in Action ; Readings. Belmont, Calif: Wadsworth Pub, 1963.

MLA (9th ed.) Citation

Shultz, William John 1902, and Edward M. Mazze. Marketing in Action ; Readings. Wadsworth Pub, 1963.