Boyd, H. W., & Westfall, R. L. (1960). Evaluation of continuous consumer panels as a source of marketing information. American Marketing Association.
Citação do estilo Chicago (17ª ed.)Boyd, Harper W., e Ralph L. Westfall. Evaluation of Continuous Consumer Panels as a Source of Marketing Information. [Chicago]: American Marketing Association, 1960.
Citação MLA (9ª ed.)Boyd, Harper W., e Ralph L. Westfall. Evaluation of Continuous Consumer Panels as a Source of Marketing Information. American Marketing Association, 1960.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.