Boyd, H. W., & Westfall, R. L. (1960). Evaluation of continuous consumer panels as a source of marketing information. American Marketing Association.
Cita Chicago (17th ed.)Boyd, Harper W., i Ralph L. Westfall. Evaluation of Continuous Consumer Panels as a Source of Marketing Information. [Chicago]: American Marketing Association, 1960.
Cita MLA (9th ed.)Boyd, Harper W., i Ralph L. Westfall. Evaluation of Continuous Consumer Panels as a Source of Marketing Information. American Marketing Association, 1960.
Atenció: Aquestes cites poden no estar 100% correctes.