APA (7th ed.) Citation

Otteson, S. F. 1. (1964). Marketing: The firm's viewpoint. Macmillan.

Chicago Style (17th ed.) Citation

Otteson, Schuyler Franklin 1917. Marketing: The Firm's Viewpoint. New York: Macmillan, 1964.

MLA (9th ed.) Citation

Otteson, Schuyler Franklin 1917. Marketing: The Firm's Viewpoint. Macmillan, 1964.