APA (7th ed.) Citation

Dirksen, C. J. . . e. (1963). Readings in marketing. Irwin.

Chicago Style (17th ed.) Citation

Dirksen, Charles J ed. Readings in Marketing. Homewood, Ill: Irwin, 1963.

MLA (9th ed.) Citation

Dirksen, Charles J ed. Readings in Marketing. Irwin, 1963.