Cita APA (7th ed.)

Andersen, R. C., & Cateora, P. R. (1963). Marketing insights; selected readings. Appleton-Century-Crofts.

Cita Chicago (17th ed.)

Andersen, R. Clifton, i Philip R. Cateora. Marketing Insights; Selected Readings. New York: Appleton-Century-Crofts, 1963.

Cita MLA (9th ed.)

Andersen, R. Clifton, i Philip R. Cateora. Marketing Insights; Selected Readings. Appleton-Century-Crofts, 1963.