APA (7th ed.) Citation

Andersen, R. C., & Cateora, P. R. (1963). Marketing insights; selected readings. Appleton-Century-Crofts.

Chicago Style (17th ed.) Citation

Andersen, R. Clifton, and Philip R. Cateora. Marketing Insights; Selected Readings. New York: Appleton-Century-Crofts, 1963.

MLA (9th ed.) Citation

Andersen, R. Clifton, and Philip R. Cateora. Marketing Insights; Selected Readings. Appleton-Century-Crofts, 1963.