APA (7th ed.) Citation

Berg, T. L., & Shuchman, A. (1963). Product strategy and management. Holt, Rinehart and Winston.

Chicago Style (17th ed.) Citation

Berg, Thomas L., and Abe Shuchman. Product Strategy and Management. New York: Holt, Rinehart and Winston, 1963.

MLA (9th ed.) Citation

Berg, Thomas L., and Abe Shuchman. Product Strategy and Management. Holt, Rinehart and Winston, 1963.