Marketing in business management; text and readings / edited by S. J. Shaw and C. McFerron Gittinger

Marketing in business management; text and readings / edited by S. J. Shaw and C. McFerron Gittinger

Bibliographic Details
Main Author: Shaw, Steven J., ed
Other Authors: Gittinger, C. McFerron, joint ed
Format: Book
Language:English
Published: New York Macmillan c1963]
Subjects:
Marketing.