APA (7th ed.) Citation

American Marketing Association. Winter Conference, Pittsburgh, 1962, & Decker, W. S. (1963). Emerging concepts in marketing; proceedings. American Marketing Association.

Chicago Style (17th ed.) Citation

American Marketing Association. Winter Conference, Pittsburgh, 1962, and William S. Decker. Emerging Concepts in Marketing; Proceedings. Chicago: American Marketing Association, 1963.

MLA (9th ed.) Citation

American Marketing Association. Winter Conference, Pittsburgh, 1962, and William S. Decker. Emerging Concepts in Marketing; Proceedings. American Marketing Association, 1963.