APA (7th ed.) Citation

Beckman, T. N. 1., & Davidson, W. R. (1962). Marketing. Ronald Press.

Chicago Style (17th ed.) Citation

Beckman, Theodore N. 1894, and William R. Davidson. Marketing. New York: Ronald Press, 1962.

MLA (9th ed.) Citation

Beckman, Theodore N. 1894, and William R. Davidson. Marketing. Ronald Press, 1962.