APA (7th ed.) Citation

Massy, W. F. (1962). Planning in marketing; a selected bibliography. M. I. T. Press.

Chicago Style (17th ed.) Citation

Massy, William F. Planning in Marketing; a Selected Bibliography. Cambridge, Mass: M. I. T. Press, 1962.

MLA (9th ed.) Citation

Massy, William F. Planning in Marketing; a Selected Bibliography. M. I. T. Press, 1962.