Cita APA (7th ed.)

Mauser, F. F. 1. e. (1961). Modern marketing management ; an integrated approach. McGraw-Hill.

Cita Chicago (17th ed.)

Mauser, Ferdinand F. 1914- ed. Modern Marketing Management ; an Integrated Approach. New York: McGraw-Hill, 1961.

Cita MLA (9th ed.)

Mauser, Ferdinand F. 1914- ed. Modern Marketing Management ; an Integrated Approach. McGraw-Hill, 1961.