APA (7th ed.) Citation

Luck, D. J. (1961). Marketing research (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David Johnston. Marketing Research. 2nd ed. Englewood Cliffs, N. J: Prentice-Hall, 1961.

MLA (9th ed.) Citation

Luck, David Johnston. Marketing Research. 2nd ed. Prentice-Hall, 1961.