Citazione Stile APA (7a Edizione)

Dirksen, C. J., & Kroeger, A. (1960). Advertising principles and problems. R. D. Irwin.

Citazione stile Chigago Style (17a edizione)

Dirksen, Charles J., e Arthur Kroeger. Advertising Principles and Problems. Homewood, Ill: R. D. Irwin, 1960.

Citatione MLA (9a ed.)

Dirksen, Charles J., e Arthur Kroeger. Advertising Principles and Problems. R. D. Irwin, 1960.