APA (7th ed.) Citation

Alderson, W. (1957). Marketing behavior and executive action; a functionalist approach to marketing theory. R. D. Irwin.

Chicago Style (17th ed.) Citation

Alderson, Wroe. Marketing Behavior and Executive Action; a Functionalist Approach to Marketing Theory. Homewood, Ill: R. D. Irwin, 1957.

MLA (9th ed.) Citation

Alderson, Wroe. Marketing Behavior and Executive Action; a Functionalist Approach to Marketing Theory. R. D. Irwin, 1957.

Warning: These citations may not always be 100% accurate.