APA (7th ed.) Citation

Kelley, E. J., & Lazer, W. (1958). Managerial marketing ; perspectives and viewpoints, a source book. R. D. Irwin.

Chicago Style (17th ed.) Citation

Kelley, Eugene J., and William Lazer. Managerial Marketing ; Perspectives and Viewpoints, a Source Book. Homewood, Ill: R. D. Irwin, 1958.

MLA (9th ed.) Citation

Kelley, Eugene J., and William Lazer. Managerial Marketing ; Perspectives and Viewpoints, a Source Book. R. D. Irwin, 1958.