APA (7th ed.) Citation

McNair, M. P. 1., & Hansen, H. .. 1. (1956). Readings in marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

McNair, Malcolm Perrine 1894, and Harry . 1911 Hansen. Readings in Marketing. New York: McGraw-Hill, 1956.

MLA (9th ed.) Citation

McNair, Malcolm Perrine 1894, and Harry . 1911 Hansen. Readings in Marketing. McGraw-Hill, 1956.