Howard, J. A. (1957). Marketing management; analysis and decision. Irwin.
Chicago Style (17th ed.) CitationHoward, John A. Marketing Management; Analysis and Decision. Homewood, Ill: Irwin, 1957.
MLA (9th ed.) CitationHoward, John A. Marketing Management; Analysis and Decision. Irwin, 1957.
Warning: These citations may not always be 100% accurate.