APA (7th ed.) Citation

Crisp, R. D. (1958). Marketing research, organization and operation. American Management Association.

Chicago Style (17th ed.) Citation

Crisp, Richard D. Marketing Research, Organization and Operation. New York: American Management Association, 1958.

MLA (9th ed.) Citation

Crisp, Richard D. Marketing Research, Organization and Operation. American Management Association, 1958.