APA (7th ed.) Citation

Converse, P. D., & Huegy, H. W. (1940). The elements of marketing (2nd rev. ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Converse, Paul Dulaney, and Harvey Wilborn Huegy. The Elements of Marketing. 2nd rev. ed. New York: Prentice-Hall, 1940.

MLA (9th ed.) Citation

Converse, Paul Dulaney, and Harvey Wilborn Huegy. The Elements of Marketing. 2nd rev. ed. Prentice-Hall, 1940.