The analysis of the two modes of persuasive communication to attitude and behavior change an implementation of the zero waste campaign among elementary school students - Costales, Rebecca Calub 1970- (1998)
Thesis (M.A. Speech Communication)--University of the Philippines, Diliman.
Vita.
Keywords: Persuasion (Psychology); Persuasion (Rhetoric); Refuse and refuse disposal -- Philippines -- Baguio City; School children -- Attitudes