The discipline of market leaders choose your customers, narrow your focus, dominate your market

Bibliografski detalji
Glavni autor:	Treacy, Michael
Daljnji autori:	Wiersema, Frederik D. (Frederik Derk)
Format:	Knjiga
Jezik:	English
Izdano:	Reading, Mass. Addison-Wesley c1995.
Teme:	Competition. Customer services. Market segmentation. Quality of products.