Cita APA (7a ed.)

Melcher, D., & Larrick, N. j. a. (1966). Printing and promotion handbook ; how to plan, produce, and use printing, advertising, and direct mail (3d ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Melcher, Daniel, y Nancy joint auth Larrick. Printing and Promotion Handbook ; How to Plan, Produce, and Use Printing, Advertising, and Direct Mail. 3d ed. New York: McGraw-Hill, 1966.

Cita MLA (9a ed.)

Melcher, Daniel, y Nancy joint auth Larrick. Printing and Promotion Handbook ; How to Plan, Produce, and Use Printing, Advertising, and Direct Mail. 3d ed. McGraw-Hill, 1966.