Services marketing a managerial approach

Services marketing a managerial approach

Detaylı Bibliyografya
Diğer Yazarlar: McColl-Kennedy, Janet R.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Australia Wiley c2003.
Konular:
Service industries > Marketing > Management.
Customer services > Marketing > Management.