Marketing for hospitality and tourism

Marketing for hospitality and tourism

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Détails bibliographiques
Auteur principal: Kotler, Philip
Autres auteurs: Bowen, John, Makens, James C.
Format: Livre
Langue:English
Publié: Upper Saddle River, N.J. Prentice Hall c1999.
Édition:2nd ed.
Sujets:
Hospitality industry > Marketing.
Tourism > Marketing.