Marketing for hospitality and tourism

Marketing for hospitality and tourism

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Bowen, John, Makens, James C.
Format: Book
Language:English
Published: Upper Saddle River, N.J. Prentice Hall c1999.
Edition:2nd ed.
Subjects:
Hospitality industry > Marketing.
Tourism > Marketing.