Kotler, P., Bowen, J., & Makens, J. C. (1999). Marketing for hospitality and tourism (2nd ed.). Prentice Hall.
Cita Chicago (17th ed.)Kotler, Philip, John Bowen, i James C. Makens. Marketing for Hospitality and Tourism. 2nd ed. Upper Saddle River, N.J: Prentice Hall, 1999.
Cita MLA (9th ed.)Kotler, Philip, et al. Marketing for Hospitality and Tourism. 2nd ed. Prentice Hall, 1999.
Atenció: Aquestes cites poden no estar 100% correctes.