Cita APA

Kotler, P., Bowen, J., & Makens, J. C. (1999). Marketing for hospitality and tourism (2nd ed.). Prentice Hall.

Citación estilo Chicago

Kotler, Philip, John Bowen, and James C. Makens. Marketing for Hospitality and Tourism. 2nd ed. Upper Saddle River, N.J: Prentice Hall, 1999.

Cita MLA

Kotler, Philip, et al. Marketing for Hospitality and Tourism. 2nd ed. Prentice Hall, 1999.