APA (7th ed.) Citation

Kotler, P., Bowen, J., & Makens, J. C. (1999). Marketing for hospitality and tourism (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, John Bowen, and James C. Makens. Marketing for Hospitality and Tourism. 2nd ed. Upper Saddle River, N.J: Prentice Hall, 1999.

MLA (9th ed.) Citation

Kotler, Philip, et al. Marketing for Hospitality and Tourism. 2nd ed. Prentice Hall, 1999.