APA način citiranja (7. izdanje)

Kotler, P., & Armstrong, G. (1997). Marketing: An introduction (4th ed.). Prentice-Hall.

Čikaški stil citiranja (17. izdanje)

Kotler, Philip, i Gary Armstrong. Marketing: An Introduction. 4th ed. Upper Saddle River, N.J: Prentice-Hall, 1997.

MLA način citiranja (9. izdanje)

Kotler, Philip, i Gary Armstrong. Marketing: An Introduction. 4th ed. Prentice-Hall, 1997.