APA-viite (7. p.)

Etzel, M. J., Stanton, W. J., & Walker, B. J. (1997). Marketing (11th ed.). McGraw Hill.

Chicago-viite (17. p.)

Etzel, Michael J., William J. Stanton, ja Bruce J. Walker. Marketing. 11th ed. New York: McGraw Hill, 1997.

MLA-viite (9. p.)

Etzel, Michael J., et al. Marketing. 11th ed. McGraw Hill, 1997.