APA (7th ed.) Citation

McCarthy, E. J., & Perrault, W. D. (1994). Essentials of marketing: Global-managerial approach (6th ed.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and William D. Perrault. Essentials of Marketing: Global-managerial Approach. 6th ed. Burr Ridge, Ill: Irwin, 1994.

MLA (9th ed.) Citation

McCarthy, E. Jerome, and William D. Perrault. Essentials of Marketing: Global-managerial Approach. 6th ed. Irwin, 1994.