Marketing management a strategic approach with a global orientation

Detalles Bibliográficos
Autor Principal: Boyd, Harper W.
Outros autores: Larreche, Jean-Claude, Walker, Orville C.
Formato: Libro
Idioma:English
Publicado: Irwin Chicago c1995.
Edición:2nd ed.
Series:The Irwin series in marketing
Subjects: