Marketing management a strategic approach with a global orientation
| Hovedforfatter: | |
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| Andre forfattere: | , |
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
Irwin
Chicago
c1995.
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| Udgivelse: | 2nd ed. |
| Serier: | The Irwin series in marketing
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| Fag: |