Cita APA (7th ed.)

Boyd, H. W., Larreche, J., & Walker, O. C. (1995). Marketing management: A strategic approach with a global orientation (2nd ed.). Chicago.

Cita Chicago (17th ed.)

Boyd, Harper W., Jean-Claude Larreche, i Orville C. Walker. Marketing Management: A Strategic Approach with a Global Orientation. 2nd ed. Irwin: Chicago, 1995.

Cita MLA (9th ed.)

Boyd, Harper W., et al. Marketing Management: A Strategic Approach with a Global Orientation. 2nd ed. Chicago, 1995.