Boyd, H. W., Larreche, J., & Walker, O. C. (1995). Marketing management: A strategic approach with a global orientation (2nd ed.). Chicago.
Chicago Style (17th ed.) CitationBoyd, Harper W., Jean-Claude Larreche, and Orville C. Walker. Marketing Management: A Strategic Approach with a Global Orientation. 2nd ed. Irwin: Chicago, 1995.
MLA (9th ed.) CitationBoyd, Harper W., et al. Marketing Management: A Strategic Approach with a Global Orientation. 2nd ed. Chicago, 1995.
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