APA (7th ed.) Citation

Boyd, H. W., Larreche, J., & Walker, O. C. (1995). Marketing management: A strategic approach with a global orientation (2nd ed.). Chicago.

Chicago Style (17th ed.) Citation

Boyd, Harper W., Jean-Claude Larreche, and Orville C. Walker. Marketing Management: A Strategic Approach with a Global Orientation. 2nd ed. Irwin: Chicago, 1995.

MLA (9th ed.) Citation

Boyd, Harper W., et al. Marketing Management: A Strategic Approach with a Global Orientation. 2nd ed. Chicago, 1995.