APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. D. (1996). Marketing (3rd ed.). South-Western Publishing.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl D. McDaniel. Marketing. 3rd ed. Cincinnati, Ohio: South-Western Publishing, 1996.

MLA (9th ed.) Citation

Lamb, Charles W., et al. Marketing. 3rd ed. South-Western Publishing, 1996.