TY  - BOOK
T1  - Advertising excellence
A2  - Bovee, Courtland L.
LA  - English
PP  - New York
PB  - McGraw-Hill
YR  - 1995
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602252765
CN  - HF 5804 A38 1995
KW  - Advertising.
ER  -