APA (7th ed.) Citation

Schnaars, S. P. (1991). Marketing strategy: A customer-driven approach. Free Press.

Chicago Style (17th ed.) Citation

Schnaars, Steven P. Marketing Strategy: A Customer-driven Approach. New York: Free Press, 1991.

MLA (9th ed.) Citation

Schnaars, Steven P. Marketing Strategy: A Customer-driven Approach. Free Press, 1991.